受疫情原因影响，快速消费品行业在3月底出现了恐慌性购买和囤货趋势。Yu

Affected by the causes of the epidemic, the fast-moving consumer goods industry showed a panic buying and hoarding trend at the end of March. <br><br>Yue et al. pointed out that four influencing factors lead individuals to panic buying behavior: (1) personal perception of health crisis threats and product shortages; (2) fear of the unknown caused by negative emotions and uncertainty; (3) ) Treat panic buying as a coping behavior to relieve anxiety and regain control of the crisis; (4) Explain the psychosocial factors that influence the individual’s social network, (2020).

The FMCG industry experienced panic buying and hoarding at the end of March due to the outbreak.<br><br>Yue et al. point out that four influencing factors contribute to panic buying: (1) individual perception of health crisis threats and product shortages; (2) fear of the unknown caused by negative emotions and uncertainty; (3) the perception of panic purchases as a response to anxiety and regain ingenuity to crisis control; and (4) the psychosocial factors that explain the impact of individual social networks (2020).

Affected by the epidemic situation, FMCG industry appeared panic buying and hoarding trend at the end of March.<br>Yue et al. Pointed out that four influencing factors induce individuals to have panic buying behavior: (1) personal perception of the threat of health crisis and product shortage; (2) fear of the unknown caused by negative emotions and uncertainty; (3) treating panic buying as a coping behavior to relieve anxiety and regain control of crisis; (4) explain the social psychological factors of individual's social network ，（2020）。<br>