We have a professional marketing and sales team that can provide support services, including ancillary support services. We believe that the local team dedicated to brand commercialization provides us with the greatest opportunity to implement our business strategy. We also work with top customers to develop brand and marketing execution strategies. Our marketing work also benefits from cooperative advertising programs with retailers, usually related to in-store marketing activities. Such activities are designed to attract consumers to our counters, display cabinets and walls, and to let them try or buy our products. We are also involved in sampling and "buying gifts" programs designed to stimulate product trials. Recently, we have expanded our digital marketing efforts through multi-pronged strategies, including branded websites, social networking activities and blogs to e-commerce, including through websites that we cannot control or operate.<br>
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