The dissemination of information is rich in content and timely, can meet the needs of all aspects of the audience, of course, this need is also growing in the technical environment of the Internet. When humans walked into the information superhighway, what McLuhan called a "global village" came into being. However, with the increase of information content, although the technical support of big data can provide users with more accurate interest to equip the driving service, but with it there are many content disadvantages, these disadvantages even seriously affect the user's experience of the use of products.
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