根据研究目的，本文网络口碑传播仅特指旅游网络口碑传播，即游客在完成 旅

According to research purposes, this article only refers specifically to word of mouth network Travel Network word of mouth, that after the completion of tourists travel experience, in forums, blog and other virtual community platform by the author, comments, etc. express the comprehensive evaluation of the journey and others the dissemination process.

According to the purpose of research, the network word-of-mouth communication of this article refers only to the travel network word-of-mouth communication, that is, after the completion of the tourism experience, tourists in the forum, blog and other virtual community platforms through writing, comments and other means to express the comprehensive evaluation of this journey and spread to others.

According to the purpose of the study, this paper only refers to the process of tourism online word-of-mouth communication, that is, tourists express their comprehensive evaluation of the journey and spread it to others through writing and commenting on virtual community platforms such as forums and blogs after completing the tourism experience.<br>