It is found that people with high loneliness prefer the products of the small group in private occasions, while the people with low loneliness prefer the products of the public, which matches their own loneliness state. However, if the consumer products are public goods, the high loneliness people will turn to the public goods, Because people with a high sense of loneliness also like to cater to the opinions of the group in public to establish social connections.<br>
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