Dynamics—including network environment dynamics, consumer choice dynamics, and time dynamics. The dynamics of the network environment means that the number of neighbors around the consumer is constantly changing over time, and new connections will be generated according to the rules of the coupling model. Consumer choice dynamics means that as the amount of information collected by consumers increases, consumers will continue to update their perceptions until the consumer's choice probability exceeds a certain threshold before choosing to purchase products. Time dynamics means that the model has an initialization step and an iterative time step, and the time will not end until all consumers have made an adoption decision. The HAM model rules in the coupled model can present the dynamics of the network environment and time dynamics, and the improved SEIR model reflects the dynamics of consumers' choices.
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