If the enterprise can voluntarily provide additional resources to the community, the enterprise also brings group welfare to the community, help the community in need of the masses, then the community or the community of the brand's goodwill will increase, and secondly, because for the community to make such a contribution, can also reach the role of brand publicity, so that more people know to do the public good brand, so that it can also increase public awareness of the brand, such as Starbucks can set up a foundation, Welcome or invite public donations in different communities, and promote Starbucks' brand in addition to contributing to society, which is more well-known than companies that do not do public good or contribute to society.
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