(1) In Chaoshan tea culture tourism, the proportion of male tourists is slightly higher than that of female tourists. The gender difference of tourists has a great influence on the consumption of tea culture, especially on the purchasing power of tourism commodities. In the process of traveling, women have a strong perception of tourism commodities, and pay more attention to the characteristics of tourism commodities, such as handicrafts with local characteristics, wearing decorations, special food and so on.<br>
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