Distribution dispersion word of mouth (dissemination of information within a community more quickly than the spread between the community, the more the community message appears, the more consumers access to relevant information)
The distribution of word-of-mouth dispersion (the spread of information within a community is more rapid than the spread of communities, the more communities the information appears, the more consumers who obtain relevant information)
Dispersion of word-of-mouth distribution (the spread of information in a community is faster than that between communities, the more communities information appears, the more consumers get relevant information)<br>