思想份额优于市场份额,只有先抓住顾客的思想才能进而引导其购买行为的发生

The thought share is better than the market share. Only by grasping the customer's thoughts can the purchase behavior be guided. Open Taobao.com and you will find a very obvious problem. Almost all of the information displayed on the page is promotional information, such as discounts, discounts, new products, listings, etc. After a long time, the number of contacts will give people the feeling that it is a rigid pull promotion, which is prone to boredom and even resistance. psychological. In addition, Taobao does not have personal questions from Taobao University and the seller, but it is only for the seller to exchange learning experience and use, but it has little to do with consumers. The only thing that has a relationship with consumers is the "baby bought by Xiu" platform provided by Taobao. Without good communication, how can a good customer relationship.

The thought share is better than the market share, only by grasping the customer's thought can we guide the purchase behavior. Opening Taobao.com will reveal an obvious problem. Almost all of the information shown on the page is promotional information, discounts, offers, new products, etc. , the number of times a long contact will give the impression that it is rigid pull-up sales, easy to produce boredom and even resistance. In addition, Taobao does not have Taobao University and the seller's personal question, but that is only to provide the seller to exchange learning experience use, but consumers have little to do. The only thing that has a relationship with consumers is Taobao's "Baby Show" platform, but this is clearly not enough for customers and customers, customers and Taobao communication. No good communication, how to come to high-quality customer relations.

The thought share is better than the market share. Only by grasping the customer's thought can we lead their purchase behavior. open Taobao.com You will find a very obvious problem. The information displayed on the page is almost all about sales promotion, such as discount, discount, new product, listing, etc., which will give people the feeling that it is a rigid pull sale after a long time of contact, and it is easy to generate boredom or even resistance. In addition, Taobao does not have Taobao university or the seller's personal empty questions, but it is only for the seller to exchange learning experience, but it has little to do with the consumer. The only one that has a relationship with consumers is the "show bought baby" platform provided by Taobao, but it is obviously not enough for the communication between customers and Taobao. Without good communication, how can we have a good customer relationship.