Marketing is a business function that deals with customers, and it is also a process in which individuals or groups in a community obtain their needs and desires by creating and exchanging products with each other. The main goal of marketing is to create value for the company, satisfy customers and create profits for the company. Sales function activities pursue sales results, which are reflected in sales performance and sales efficiency; while marketing function activities pursue marketing results, which are reflected in the intensity of interaction and interdependence between the company and customers, and are reflected in the destiny of the company. The degree of integration of supply and demand.
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