从消费者角度，在确定消费者特征和消费者个体的社交网络拓扑结构之后，我们

From the consumer's perspective, after determining the consumer characteristics and the individual consumer's social network topology, we calculated the purchase probability and the contact rate between potential consumers and purchasing consumers considering the consumer characteristics. Finally, input the calculated purchase probability and contact rate into the constructed coupling model, and output the final number of adopters of the new product during the entire life cycle.

From a consumer perspective, after determining the social network topology of consumer characteristics and individual consumers, we calculated the probability of purchase that takes into account consumer characteristics and the rate of exposure between potential consumers and purchase consumers. Finally, the purchase probability and contact rate of the above calculations are entered into the constructed coupling model, and the final adoption of the new product is output throughout the life cycle.

From the perspective of consumers, after determining the characteristics of consumers and the social network topology of consumers, we calculate the purchase Probability Considering the characteristics of consumers and the contact rate between potential consumers and consumers. Finally, the purchase probability and contact rate calculated above are input into the coupling model to output the final adoption number of new products in the whole life cycle.<br>