In addition, Huawei is also impressing customers with their products and brands, known as reach. By harnessing the influence of popular advertising films to make customers aware of and remember their brand and product features and benefits, for example, Huawei often mentions the power and characteristics of shooting shots, namely LEICA professional camera lenses, in the production of advertising films. When customers want to take beautiful photos, they think of the powerful shot of the Huawei phone. In addition, Huawei also pays some well-known influencers to endorse and promote new products, so that customers can more quickly understand and remember the characteristics of the product. For example, youtubers can advertise products that can attract or influence customers' desires and decisions, which is the method of "call to action". Because today, customers often go back to their favorite Youtuber product sourins before deciding to buy a product. For example, before I buy a phone, Go back to Youtube to see some youtubers to introduce the product features and drawbacks.
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