本文主要从四个方面对新产品扩散研究做出贡献。首先，将改进的SEIR流行

This article mainly contributes to the research on the diffusion of new products from four aspects. First, integrate the improved SEIR epidemic model and HAM into a coupled model to examine the impact of new product information release methods on the spread of new products. Secondly, through the interaction between consumers in social networks and the characteristics of consumers themselves, the probability of consumers buying new products is calculated to obtain the adoption rate of new products.

This paper mainly contributes to the research of new product diffusion from four aspects. First, the improved SEIR epidemiological model and HAM are integrated into a coupling model to examine the impact of new product information release on new product diffusion. Secondly, through the interaction between consumers in social networks and the characteristics of consumers themselves to calculate the probability of consumers to buy new products, to obtain the adoption rate of new products.

This paper makes contributions to the study of new product diffusion from four aspects. Firstly, the improved SEIR epidemic model and ham are integrated into a coupling model to investigate the impact of new product information release mode on new product diffusion. Secondly, through the interaction between consumers in social network and the characteristics of consumers themselves, the probability of consumers buying new products is calculated, and the adoption rate of new products is obtained.<br>