Rural tourism belongs to the typical thematic tourism products, with the development of economy, the improvement of living standards, the adjustment of the holiday system, the demand for rural tourism in the future for a longer period of time will be a rigid development trend. Domestic rural tourism has been moving towards industrialization, reflected in the scale of growth, rich categories, changed the development methods, industrial benefits and so on. To this end, some problems existing in the development of rural tourism in Jiaxing City are studied and the solution plan is put forward, which provides a certain theoretical basis for the development of rural tourism.
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