Emerging markets have developed rapidly in the past year. From the user side, the epidemic has driven great changes in user behavior, and it is obvious that the changes in emerging markets will bring about user stickiness. Step by step, this is happiness. Why does it hurt? We find that the flow supply is not enough, and the demand of users is growing too fast. Now, from the perspective of undertaking, a new supply-side reform is urgently needed. On the industrial side, in the past year, we have felt that there is a very big bubble in emerging markets, which is a symbol of prosperity. Like the e-commerce platform in Southeast Asia, some emerging unicorn companies have soared to companies with a market value of tens of billions of dollars, which is happiness. But the traffic on the other side is not enough to sell, but the demand of advertisers is extremely strong, which is also painful. Therefore, this is a "painful and happy year", which is pregnant with new opportunities for us in the next year.
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