In order to successfully carry out the whole negotiation activity, we should make full preparations in advance, such as establishing and strengthening cross-cultural negotiation awareness, deeply understanding the different motives, customs, cultural backgrounds, negotiation styles and decision-making of different negotiators, and flexibly adopting specific negotiation strategies for different cultures. Negotiators should fully understand and respect each other's cultural customs from the beginning to the end, and create a harmonious negotiation atmosphere for both parties. Only in this way can negotiation failure be avoided due to differences in customs and taboos
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